What’s this thing called Marketing about then?

On a nearly daily basis I hear people saying that they need to do more marketing, but in most cases what they actually mean is “I need to do more promotion.”

The current definition of Marketing from the CIM is “Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” As you can see from that definition, it covers a lot more than promotion.

This is all a load of P*** isn’t it?

Since the mid 20th Century Marketeers have been using a model called the Marketing Mix to help with marketing decisions which simplifies the marketing definition to “marketing is putting the right product in the right place, at the right price, at the right time.

The mix is commonly known as the 4 Ps which consist of Product, Place, Price and Promotion. In services marketing this is often expanded to 7 Ps adding Physical evidence, People and Process.

OK, we have a lot of Ps, what do they all mean?

Product refers to an item that satisfies a consumers needs or wants. Products can be tangible such as goods, or intangible such as ideas, experiences or services.

Price refers to the amount a customer pays for the product.

Place refers to how the customer gets access to the product.

Promotion refers to marketing communications – including elements such as social media, advertising, public relations, sales promotion, direct marketing, etc.

Physical evidence refers to any physical item that is used in the service or reminds customers of the service.

People refers to the the staff who deliver the service and any interactions between them and customers.

Process refers to the mechanisms through which the service is delivered.

That’s all fine, but what do I do with them?

The 4 (or 7) Ps should be used when building a marketing plan. Once you have defined your business objectives it is time to develop a marketing mix that will achieve those objectives. This will ultimately give you your marketing strategy.

I’ve developed my strategy, what next?

Implement, monitor, feedback and modify! It is vital that any organisation keeps an eye on any changing trends and requirements, whether they be internal or external, as the marketing mix needs to stay relevant.

This all looks like common sense to me, but can you help me?

Absolutely ~ we have over 25 years of experience in developing and implementing Marketing Plans for organisations of all sizes. Please contact us for a no obligation first meeting where we can discuss your requirements and help you achieve them.

Is your data backed up in case of disaster?

Disasters can come in many forms, and when the disaster involves the data on your computer, do you have a viable backup to restore from?

We have recently seen a rise in Ransomware attacks, normally from seemingly innocent emails informing the recipient of a failed delivery attempt or an unpaid invoice. These emails can even appear to come from someone that you know, but unless you are 100% certain that the email is genuine, don’t open it.

Why are backups important with Ransomware?

Ransomware is a piece of cleverly crafted software that encrypts all the files on your computer then demands money, usually as bitcoins, to decrypt your files so that you can get back to business. With a recent and viable backup, you don’t have to pay the ransom as you can just remove the software and restore your files from your backup. If you don’t have a viable backup then the only way to get your files back is to pay up!

Backup options

There are many different methods of backing up your data, so we will only cover the more common methods here:

  • Online ‘cloud’ backup
  • Local network attached storage device backup
  • USB device backup

Online ‘cloud’ backup

If you only have a small number of files to backup then this can be the most cost effective as Dropbox, Google Drive and iCloud all have a free tier that gives a certain amount of online storage, however the backup tools provided with these free services can be somewhat limited.

A ‘true’ online backup service will cost around £30 to £50 per year for a 250Gb (or in some cases unlimited) plan and will come with software to automate the backup process.

Local NAS backup

Network Attached Storage devices are becoming more common in the small office and home environment where they can be used as central file servers / media servers. As these devices are often configured with a RAID, they are an ideal device to become a local backup for all your computers. For Mac users, most NAS devices can be configured as ‘Time Machine’ targets so that you can use OS X’s built in time machine backup software. For Windows users the ‘Windows Backup’ can be used with a NAS, or other backup solutions can be purchased that have additional features.

USB device backup

With the continued reduction in price of portable USB hard drives, this is becoming a favoured backup device for many organisations.  You can have several devices and store them onsite or offsite, BUT you do have to remember to plug them in and perform the backup task regularly to ensure that you have a recent backup.


We recommend that at the very least any organisation should use one of the above backup solutions. For many of our clients we adopt a dual solution where they have a cloud backup service and an on-site NAS or USB device backup. This gives the advantage of an off-site backup via the cloud service and a very fast retrieval system from the on-site backup.

If you would like more information or a free no obligation check-up of your current backup processes, please contact us.

Google Apps

For several years now, we have been using google apps for business to streamline our workflow. All our email, calendaring, and contact management; and much of our file sharing is handled in the cloud through google’s service. We are please to recommend this service to our clients. If you would like a free trial, please click the link below.

What is Google Apps?

Google Apps is a cloud-based productivity suite that helps teams communicate, collaborate and get things done from anywhere and on any device. It's simple to set up, use and manage, so your business can focus on what really matters.

Millions of organisations around the world count on Google Apps for professional email, file storage, video meetings, online calendars, document editing and more.

Watch a video or find out more here.

These are some highlights:

Business email for your domain

Looking professional matters, and that means communicating as you@yourcompany.com. Gmail’s simple, powerful features help you build your brand while getting more done.

Access from any location or device

Check emails, share files, edit documents, hold video meetings and more, whether you’re at work, at home or in transit. You can pick up where you left off from a computer, tablet or phone.

Enterprise-level management tools

Robust admin settings give you total command over users, devices, security and more. Your data always belongs to you, and it goes with you, if you switch solutions.

Start free trial

Multiflow Makeover

Presenting our latest Website makeover, Multiflow are at the cutting edge.  We really enjoyed working alongside management to create this slick new site.

Multiflow’s new website has been built on the WordPress platform and uses the popular responsive Bootstrap framework from Twitter to ensure that, whatever the browsing device, the visitor gets the best view of the site. The homepage features a large image slider and a smaller post slider to highlight featured areas of the site. Ease of use and clear content with plenty of white (and orange) space were key parts of the design brief.

The Admin interface has been customised so that key staff are able to maintain the content without the risk of damaging the style of the site. All content, including header and footer menus, is editable by the client.

We are sure you will agree it is a fabulous outlet!

Many thanks to Multiflow for producing Trinity Camerata’s programmes for a family orchestral concert at St. Edburgs on November 16th at 3:45pm



Village Players Get Web Makeover …

Parrot-1024pxParrot-1024px… courtesy of Alex Goodey Communications!!


We strongly believe that local businesses should get involved with community projects and local charities wherever possible.  It is important to give a little back.  We focus on projects in our area to do with Music and Drama as well as supporting charities to do with mental health awareness when appropriate.

We are proud to announce that the Launton Village Players official website is now under construction.  The Players have been established for over 25 years and tirelessly raise money for charities through their Autumn Plays, Summer Shows and spectacularly ambitious and widely renowned Pantomimes.  It is only right that the group have a website befitting their reputation and so the work has started in earnest and we are thoroughly enjoying it!

For more information about the Players in the mean time visit their facebook page:


It is easy to get involved, remember that Trinity Camerata are always looking for sponsors too! 





Introducing two of our latest bespoke websites.  Interested in a nosey around? Click the links below!  These two clients are the latest in a long line of businesses taking advantage of Cherwell Council’s grants designed to help businesses fund their websites in order to make them “mobile friendly”.  Whether you want a new website or want to make yours “mobile friendly” we are approved to help make it happen in conjunction with the grant.  Both websites are running based on Word Press and are taking advantage of our new service called a “cloud hosting programme”.  Put simply we can offer extremely competitive hosting packages and guarantee much improved speed and performance regardless of traffic spiking.

The web is constantly upgrading.  Do you need a web face-lift?  Now is the time to contact us whilst grants are still available, £150 goes a long way to keeping your business current and competitive.   Give as much or as little design and content input as you want – it is up to you!

Take a look at these two beauties …



www.chapel-bicester. co.uk

Bicester website enabling grants

Is your website responsive?

Responsive websites are designed to operate equally well on hand-held devices, such as phones or tablets, and laptops/desktops.

Cherwell District Council have setup a scheme for Bicester businesses to help fund the cost of either enabling an existing website to be viewed on a hand-held device, or a grant towards the cost of a new ‘enabled’ website.

At Alex Goodey Comunications, all of the websites we create are made with mobile devices in mind from the outset. We develop bespoke responsive themes that detect the type of device being used to browse the site and dynamically adjust the way the content is displayed to optimise it for that device.

If you would like to find out how easy it is to get your existing site modified or a new site created that can be viewed on a hand-held device, please email us now

Details of the CDC grant scheme can be found on this page, and the application form can be downloaded from here.

Good or Bad – Get It Right And You’re Onto A Winner!




No need to bother
 No need to bother


Although I was involved in creating content and advising for an award-winning Marketing Campaign for a global pharmaceutical company,I don’t know a lot about Marketing/Advertising formally, unlike Alex. What I do have is  a grasp of what’s effective and what is not (we all do).

The shining example of how to do it right is of course Compare The Market’s Compare The Meerkat campaign.  Stunningly brilliant.  This is surely the best we’ve seen in years, if not ever.  Looking back, those other stand out campaigns such as “Trio” where the viking kid screeches, Nescafe Gold Blend (enough said) and Cointreau  don’t even get a look in!

Bad advertising and marketing can also be as effective if not moreso.  If there is controversy, there is money to be made.  What is the best way to get customers under these circumstances? Let negative press and riled twitter-ites do the talking.  In the case of the subject of my next blog, go there, spend money, but its only so we are able to sit there and moan about how wrong it is.  I think everyone will have their own views.  Mostly negative, but lets face it, the place is thriving and it is all based on the controversy and those looking down their noses at this ridiculous idea.  Who’s having the last laugh?

Read my review below (contains some swearing):


Sparky Success!!


I have to say that building a website can be quite time consuming and often frustrating, which is why I really love all the work I do afterwards.  Who works on a Sunday? Well we did and it was thoroughly enjoyable!! The tasks were to get some great pictures and some good video testimonials for www.marksparky.co.uk

Why video?  In a nutshell, text is boring.  With a video, it is easier to see how sincere the review is too!

Guinness going down nicely, Sparky wowing the Crowd … I love my work!

Please take time to visit the site and have a browse to see what we can do.  Its a great example of how useful we can be for your business. To read our news blast click on the link below and have a look!!


Sparky Gig Alert!!


A quick reminder that Mr Mark “Sparky” Harding will be wowing the crowd on Sunday at 3pm as part of the spectacular White Hart Pub line up in Bicester.  It is always a great St. Patrick’s Day celebration at this authentically Irish pub!  We will be asking around for people to discuss their feelings about his show with a view to filming the best testimonials for Sparky’s fab new website!

Please come along and enjoy the day  and bookmark Sparky’s website so you can check in and see if your video makes it!



What Your Website Says About You

It’s all very well telling people about how good you may be when handing out those all important business cards  but potential clients can make a lot of assumptions based on what they see online.  If a site looks tired or amateurish, it could be more detrimental than useful.  It’s all about raising the profile and awareness of what you can offer. Make the site shine and you will shine.

It is a fact that a lick of paint will freshen up the most dated of rooms. With technology forever changing and updating, it is little wonder that things become out dated.

It’s not all bad.  With a little TLC, your tired, old website can be looking all spangly and new with a little help from us at Alex Goodey Communications.

There is no need to lose your hosting and domain name in the process of updating.  We simply move your site onto the latest web design software where the sky is the limit!

The most innovative of websites have a few tricks in common.  Mailing lists, virtual newsletters, blogs outlining your latest achievements and goals, exciting and bold photo galleries, animation and our personal favourites – video and audio sections.  In this competitive age of technology, the website is one of the most powerful mediums to get yourself and your business out there.   Would you use a service or book an act if their website looks shabby?

If your website looks and is professional, so does your business. Many people fall at the first hurdle by trying to create a site with no experience or vision.  A little investment goes along way with these things and a good website sorts the men from the boys!

We at Alex Goodey Communications guarantee a comprehensive service allowing you, the client to have as much input as you want at affordable prices with ongoing support be that producing news letters, blogging and other updates constantly needed for you to be on top of your game.

Take that first step and contact us directly for a free consultation!


Trinity Camerata Concert

Sunday 23rd March at the Church of Immaculate Conception, Bicester

Beethoven: Egmont Overture
Weber: Clarinet Concerto No. 1 (soloist: Mandy Burvill)
Elgar: Dream Children
Schubert: Symphony No.4 ‘Tragic’

Trinity Camerata are an excellent quality amateur orchestra based in Bicester.  As I am a member, I wanted to do my bit and so we produce the orchestras programmes at no cost which always have space for advertising your business.  The audience’s for each concert are a diverse group of people and it is always packed out. so it is a perfect platform to reach out to people who may want your services.

There is not a lot happening of a Sunday afternoon so why not come along and enjoy the concert or support the group by buying advertising space!

If you are interested please contact me so I can pass your details on to the organisers





Where Will You Go On Paddy’s Day?

It’s come around quickly to be sure, to be sure!  For us at Alex Goodey Communications there can be only one place to go and celebrate and  that  has to be the White Hart in Bicester.  It is literally all about the craic down there and the entertainment and friendly welcome is always second to none.

This year is no exception.  Our valued client, Mr Mark “Sparky” Harding will be performing a set at 3pm so pop in for a good pint of guinness and watch the master at work …

For more details click the link below:


Hope to see you there!

Photography… It’s not just about owning a camera!

My first recollections of photography are about forty years ago when my father gave me an old 120 format film camera loaded with a film. I cannot remember what make it was, but I think it may have been a voigtländer. I do remember that you opened the front and a set of bellows came out, and on the end of the lens you only had a few settings. It came with a little piece of paper that told you what setting to use for the different light levels.

Continue reading Photography… It’s not just about owning a camera!

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