Marketing Communications

Do you want to communicate with your customers, but you aren’t sure how to do it? Are you thinking of advertising, or maybe you want a website?

One simple call and you can be on your way to developing a unique strategy to help your business communicate with your customers in a unique and simple way.

Advertising


Advertising is one of the most common formats used to reach a target audience.

Do you know that your customers (or prospective customers) actually read the publications you advertise in? AND if they do read them, are advertisements important in their decision processes?

Advertising, if used correctly can be a profitable exercise, but if you don’t know the answers to the two questions above – you should!

Exhibitions


Exhibitions – should you attend or not? A simple question on the face of it, but there are many things that need to be taken in to consideration before deciding to attend:

Are your customers (or prospective customers) going to attend the exhibition? Will your competitors be there? How important to your customers is it that you attend? … And much more.

Public Relations (PR)


PR is one of the most overlooked techniques for the small business. – Publications are always looking for newsworthy stories to print.

Why don’t you get something in a trade journal for free, rather than paying for an advert? AND a well placed technical article can get a message across to your customer far more effectively than the best designed advertisement.

Brochures, booklets, etc.


Brochures and mailers are produced in their million, and come in all shapes and sizes. Have you ever thought “what does my customer want in a brochure?” or even “what information does this brochure give away to my competitors?”

The answers to these two questions, and many more, can help to define the shape and content of material that has a real impact on sales.

Photography


“A well selected image can say a thousand words.”

Do you need to display your products / services on your website or in literature? We are able to undertake projects from complete photo shoots and post processing for large catalogues or e-commerce sites to individual photographs for small organisations.

Whatever your photography requirements, we have a rapid cost effective solution that can meet your needs. From small pack shots to entire factory panoramas, we have the capability.

Recent photography is in use on items such as


  • e-commerce stores

  • marketing websites

  • catalogues
  • instruction manuals

  • multimedia CDs and DVDs

  • press releases

  • newsletters